by Leyla MohammedBuzzFeedBuzzFeed Staff This post discusses body image and disordered eating. Kylie Jenner is being called out for promoting Foodology's "Cutting Jelly," a viral fiber supplement that is said to temporarily slow digestion and suppress appetite. Mike Coppola / Getty Images For context, the gelatinous strips, which have been described as "Korean Ozempic," have been promoted by numerous TikTok creators in recent months, many of whom claim that they experienced less bloating and "food noise" after consuming the supplements. @tiffytummy / Via tiktok.com Among a mix of fruit concentrates and other additives, the product contains garcinia cambogia, a tropical plant that TikToker @tiffytummy claimed "blocks carbs" from turning into fat. Last year, Harvard professor of gastroenterology Dr. Chethan Ramprasad told GQ that this "carb-blocking" claim is "more of a marketing hook than a physiologic reality." (The outlet went on to describe the cutting jelly as "basically a laxative.") @tiffytummy / Via tiktok.com With this in mind, several people have called out influencers and celebrities for promoting the cutting jelly to young, impressionable internet users. One of the celebs who has raved about the product is Kylie, who shared a TikTok video earlier this month describing the cutting jelly as her "new favorite" thing. @kyliejenner / Via tiktok.com "I just got ready for my last fitting before my event tomorrow," she began, later revealing that she was wearing a skin-tight, latex dress. @kyliejenner / Via tiktok.com "I've added a new favorite to my routine: pomegranate-flavored cutting jelly," she said, holding up several packets of the Foodology product. @kyliejenner / Via tiktok.com "This is not a typical jelly, it's a cutting jelly, for, like, digestion, debloating," she said. "My goal is to snack less for the new year. I've been bringing these everywhere." @kyliejenner / Via tiktok.com "These little dots are chia seeds. So good," she added, tagging Foodology in her caption and stating, "these are amazing." @kyliejenner / Via tiktok.com The TikTok then featured a few shots of Kylie trying the jelly, though, as several internet users pointed out, the camera repeatedly cut off after she took a bite. @kyliejenner / Via tiktok.com Several people were appalled at Kylie's "embarrassing" post, with one Reddit comment reading, "It's so irresponsible for celebrities to advertise supplements and laxatives. There are so many impressionable kids/teens who will take this as gospel and it may actually cause them serious harm." Daniele Venturelli / Getty Images One person reminded others, "It is normal for your belly to be bigger after a meal. It is normal to feel full. It is normal for blood sugar to rise after eating. It is normal to have a belly, that's where your extra reproductive organs reside. THIS IS NORMAL, EXPECTED BODY RESPONSES." @kyliejenner / Via tiktok.com Meanwhile, several people pointed out that, sadly, the Kardashian family has a long history of promoting similar dietary products, including the infamous "Fit Teas" of 2016, appetite-suppressing lollipops, and meal-replacement shakes.#ad Ok... I've posted with @flattummyco's Shakes in the past and YES, I also use a personal trainer and nutritionist, but THESE SHAKES WORK to help get your tummy back to flat. Trust me you guys... Go get 25% off the same Shakes I drink 💕 https://t.co/VP4LdcEK7l pic.twitter.com/KuAlwxbp0N- Khloé (@khloekardashian) January 8, 2020 @khloekardashian / Via Twitter: @khloekardashian "Her sisters promoted flat tummy laxatives and now she's promoting laxative jelly... is this a part of the 2016 trend that's been going on? I remember how big flat tummy tea was in the mid 2010's," one person said in response to Kylie's recent post. "Kardashians always did 'flat tummy tea' which is laxatives," another user echoed. Kris Jenner / Via Facebook: KrisJenner "the kardashians are always advertising some form of laxative. they've been doing it literally for years," someone agreed, while one more person wrote, "Eating disorders are mainstream again." Dimitrios Kambouris / Getty Images Yikes. Let us know what you think in the comments. If you're dealing with an eating disorder and need someone to talk to, the National Centre for Eating Disorders Helpline is 0845 838 2040 and you can find Beat Eating Disorder's one-to-one web chat here. Comments