Courtesy of Szymool By: Will Jones Over the course of the past several years, the term "influencer" has become commonplace and, frankly, oversaturated. The umbrella term that originated online has spread into every corner and industry across the globe, becoming a catch-all term for any online content creator and diluting its original meaning in the process. In order to be an influencer, you have to hold actual influence; people have to watch your content and follow your work en masse, giving you the kind of uniquely authoritative role that comes with such an audience. In this way, Szymon Besser is a bona fide, true-blue influencer. Widely known online as "Szymool," Besser is a professional gambler, influencer, entrepreneur, brand founder and highly successful live-streamer. For years, he has been streaming high-stakes casino gameplay live to massive audiences, consistently attracting tens of thousands of concurrent viewers. His content revolves around real-money gambling, transparency and entertainment at scale, which has positioned him as a figure in the European online gambling scene. He has built a large gambling community in Europe across platforms such as Kick, Twitch, Instagram and Discord. His streams regularly feature high-volume wagers, long-form sessions and record-breaking moments that are widely shared across social media. More than just a streamer, Szymool represents the professionalization of gambling content in Europe, combining entertainment, discipline and scale to build a long-lasting presence at the top of the industry. Inspiration Behind the Innovation Szymool's involvement in gambling content started organically. By combining natural risk tolerance, entertainment instincts and the ability to engage large live audiences, he began to attract initial attention. Over time, this evolved into a professional operation where gambling content became both a personal brand and a business engine. This has led to years of sustained relevance in a volatile, competitive niche. However, operating at the top of the gambling content hierarchy comes with constant scrutiny, platform pressure, regulatory complexity and extreme volatility. To better navigate these challenges, Szymool has strived to remain authentic to himself and true to his beliefs. The Real Factor For instance, his audience watches real money, real decisions and real consequences. This authenticity, combined with his strong on-camera presence, makes his content highly engaging and widely recognizable. Through these tactics, he has continued to grow his audience, secured high-level partnerships and maintained social impact. In a digital environment in which there is so much noise from content creators at any given moment, it can be particularly difficult to cut through. While other content creators resort to gimmicks, giveaways and cheap tricks in order to keep viewers invested in their material, Szymool has found a tactic that is far more traditional: honesty. By staying true to himself and creating the kind of authentic, real content he and his audience crave, he has managed to become a fixture of this online culture. To this end, many of his most viral moments have come from extreme wins, deep losing streaks and emotional live reactions. As he describes it, "These moments shaped my reputation and built a loyal audience that follows every session live." Betting Big on the Future Moving forward, Szymool aims to further solidify his position as a thought leader within the influential gambling scene in Europe. Beyond this, he aspires to further expand his business portfolio, diversifying his interests while keeping gambling content as a core pillar of his brand and audience growth. Please play responsibly. If you or someone you know has a gambling problem, help is available. Call 1-800-GAMBLER. The post Szymool Is Changing How People Think About Online Gambling appeared first on Wonderwall.com.