Senior executives at Sony Pictures Entertainment have found themselves involved in Blake Lively and Justin Baldoni's legal battle. In unsealed court documents obtained by Us Weekly on Tuesday, January 20, internal emails from executives at the movie studio who created It Ends With Us show various opinions on Lively and the controversy surrounding the film. In an email from August 21, 2024, Sony president Sanford Panitch questioned why Lively's Blake Brown line launched at the same time as the film's release.