Sydney Sweeney in American Eagle's campaign. Share on Facebook Share on X Share to Flipboard Send an Email Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Print the Article Post a Comment Donald Trump has weighed in on Sydney Sweeney in the wake of the viral controversy over her American Eagle jeans marketing campaign. First, taking questions from reporters in Pennsylvania on Sunday, President Trump was asked about reports - unconfirmed by the Euphoria star - that she registered as a Republican last year. Citing public records, The Guardian reported over the weekend that Sweeney registered with the GOP last June in Florida. Trump was elected to his second term a few months later. "She's a registered Republican?!" Trump asked, looking shocked (video below). "Oh. Now I love her ad! Is that right? Sydney Sweeney ... You'd be surprised how many people are Republicans. If Sydney Sweeney is a registered Republican, I think her ad is fantastic." Related Stories TV Trump Slams Charlamagne tha God for Fox News Interview Claiming a "Political Coup" in the Republican Party Is "Going on Right Now" Lifestyle American Eagle Responds to Sydney Sweeney Jeans Campaign Amid Controversy Then on Monday, Trump added on Truth Social: "Sydney Sweeney, a registered Republican, has the 'HOTTEST' ad out there. It's for American Eagle, and the jeans are 'flying off the shelves.' Go get 'em Sydney!" Trump then slammed Jaguar for "a stupid, and seriously WOKE advertisement" and "woke singer Taylor Swift ... She was booed out of the Super Bowl and became, NO LONGER HOT." The president concluded: "The tide has seriously turned - Being WOKE is for losers, being Republican is what you want to be." Trump's comments - coming just when it seemed like the jeans campaign's backlash was beginning to fade - add a new and more overtly political angle to the issue, with the star's brand potentially being co-opted by right-wing leaders (Trump's veep, JD Vance, has sounded off too, below). The news also follows American Eagle breaking its silence on the backlash over such ads with a statement that both stood by its campaign while also pushing back on the protest narrative that the campaign is racist for starring the blonde haired, blue-eyed Sweeney while making a pun about having good genes/jeans. "Sydney Sweeney Has Great Jeans is and always was about the jeans," AE posted on Instagram Friday. "Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone." AE's stock price has ticked up since the announcement of the partnership with Sweeney. The campaign itself has either been a blockbuster success or a PR trainwreck, depending on one's point of view (and sales numbers that - despite Trump's claim that the jeans are "flying off the shelves" - are not yet publicly known). Sweeney's other recent brand deals include Armani Beauty, Miu Miu, Laneige, HeyDude, Bai, Baskin Robbins and Ford. Last week, Vance sounded off about the controversy and attempted to tie the backlash to Democrat leaders - even though they reportedly haven't said much about this. "My political advice to the Democrats is continue to tell everybody who thinks Sydney Sweeney is attractive is a Nazi," Vance said on the Ruthless podcast. "That appears to be their actual strategy. I mean, it actually reveals something pretty interesting about the Dems though, which is that you have a normal all-American beautiful girl doing like a normal jeans ad. They're trying to sell jeans to kids in America and they have managed to so unhinge themselves over this thing. And it's like, you guys, did you learn nothing from the November 2024 election?" Sweeney has not responded to the uproar. She next stars in the crime thriller Americana being released this month and in December's highly anticipated adaption of the Freida McFadden bestseller The Housemaid. THR Newsletters Sign up for THR news straight to your inbox every day Subscribe Sign Up West End 'Evita' Star James Olivas on Taking the Show to Broadway, That Infamous Balcony Scene and the "Manufactured Outrage" Directed at Rachel Zegler Musicals Adam Lambert Champions Cynthia Erivo's 'Jesus Christ Superstar' Casting: "Shouldn't the Teachings of Jesus Transcend Gender?" George R.R. Martin George R.R. Martin's Real Kingdom? A Faraway Land Called Santa Fe Tech This New Screen-Free Video Camera Gives Retro Film Enthusiasts the Best of Both Digital and Analog Worlds tickets How to Stream KCON L.A. 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